Kathy Collins

Kathy Collins joined Frontdoor in June 2022 as senior vice president and chief marketing officer. Since then, she has been promoted twice.  First to Chief Brand officer in June 2023, and most recently in January 2024 to Chief Revenue Officer.

As Chief Revenue Officer, she is responsible for overseeing and optimizing all revenue-generating activities for Frontdoor, Inc.’s two brands, American Home Shield, the largest home warranty in the nation, and Frontdoor, an innovative app for all things home repair and maintenance that was launched in April 2023.  Her responsibilities include ideation, testing and development of all products and services, as well as execution through direct-to-consumer sales, sales to new homebuyers via the real estate channel, marketing, and corporate partnerships – all with the goal of driving revenue and customer acquisition, satisfaction and retention.

Collins is an accomplished leader with a proven track record for driving growth, innovation and operational excellence. She has broad experience across all facets of strategy and marketing. Collins has driven strategic marketing and branding initiatives for national brands across multiple industries, including financial services, insurance, retail, and consumer goods, memberships and services.

She is passionate about developing brand positioning that is grounded in research and speaks to the heart of what consumers value most, implementing bold and innovative strategies to drive growth, and building lasting relationships with customers.

Prior to joining Frontdoor, Collins most recently served as chief marketing officer for G.E.H.A., Inc., where she led marketing, new client acquisition, member loyalty, sales and communication for the $5B medical benefits provider. In addition to holding executive officer roles with Massage Envy, where she was responsible for brand, innovation and marketing, Collins’ career also includes 12 years with H&R Block, where she served as chief marketing and strategy officer, leading corporate strategy, product development and retail client experience. 

She is a member of the board of directors for American Enterprise, Inc., a mutual insurance holding company.

Collins holds an undergraduate degree in business and marketing from Kansas State University and is a graduate of Arizona State University where she earned her MBA.