George Guastello

George Guastello is a highly experienced strategic leader with diverse functional experience. His experience spans corporate strategy and M&A, finance and financial operations, product management, consumer experience, and marketing. He assumed the role of Vice President of Strategy and Integration in June 2024 after first joining Frontdoor, Inc. in 2023 as a senior business consultant. 

As VP, Strategy and Integration, Guastello plays a critical role in Frontdoor, Inc.'s strategic planning implementation. He is responsible for ensuring the company's strategic initiatives and goals are effectively executed, working closely with cross-functional teams and senior leaders to drive results. 

Prior to joining Frontdoor, Inc., Guastello served at tax preparation leader H&R Block for 15 years in a variety of senior roles. 

From 2018-2020, Guastello served as Block's VP Marketing Strategy with responsibility for the annual brand strategy and go-to-market plan. Among his notable achievements is this role, he developed an innovative COVID-19 digital marketing strategy to address consumer safety/access concerns that exceeded projections by 400K+ clients and $100M in revenue. 

Other key roles included VP of Product Management and Client Experience where he was responsible for designing and launching next generation in-office and virtual assisted tax preparation experiences, and held full P&L responsibility for $450M financial services operating division; and VP of Strategy and Corporate Development where he was responsible for development and execution Block's long-term strategic plans and initiatives and identifying evaluating M&A. partnerships, new business ventures and strategic investment opportunities. 

Guastello holds a Bachelor of Arts in Communications from University of Kansas, and an MBA from Rockhurst University.